justinguitar.com was first started in 1996 as a small web site offering a few lessons as a sample to promote private lessons. It grew steadily over it's first 10 years, with Justin often adding content to keep himself occupied while on tour, much of it done on a laptop in hotel rooms around the globe.

After seeing the popularity of YouTube Justin began making instructional guitar videos in December 2006, initially filmed and edited by his friend Jedi. By the start of 2008 his YouTube instructional videos have been watched over 12,000,000 times and the web site receives well over 10,000 unique visitors a day - and it is growing fast.

It has received many accolades in both the traditional press and new media as well as radio and tv shows. By keeping quality guitar instruction free for those that cannot afford or get to private lessons has given the site a huge user base in the developing world, as well as many thousands that have either been too shy or too busy to make time for regular lessons.

The approach is patient. Learn one thing well and be able to use it before you learn more. The method works, and many thousands of people around the world have benefited from the lessons on the site. He is probably the most studied guitar teacher on the planet!

Justin released his first book, Really Useful Guitar Stuff in 1998. It sold well and was used in many schools in the UK but has now been replaced by the web site and is no longer available.

In 2007 Justin started Chocolate Cake Productions with friend Jed "Jedi" Wardley to release his intructional DVD's. There are currently four available on the web site, with many more planned for release in 2008. The Solo Blues Guitar series is extremely popular with many students posting their performances on YouTube.

As well as the DVD's he has realeased a series of books - Really Useful Guitar Stuff. Part 1 - Practical Music Theory has proven to be extremely popular and Part 2 - Chord Contruction Guide is the perfect follow up.

Really Useful Blues Solos (a book and CD set) was released in May 2007 and is a unique way of learning to play blues guitar using the traditional 'by ear' approach.

He also released a play-along CD, Really Useful Play Along Tracks, which is a very useful practice tool.

See the Products area of the site for more information on all titles.

He has also produced and written tracks for Katie Melua and played electric and acoustic guitar in her live band between 2005 and 2008. See a collection of TV and live appearances on YouTube here.

Her fabulous performance of his song Turn To Tell was available as the b-side on the Call Off The Search UK single, still available from HMV. The song can also be heard on the South African release of the album Call Off The Search, which earnt Justin his first platinum disc. Justin is also featured in the video clip of the same song, found on the bonus DVD of the UK album release.

A live DVD from the 2006 European tour has been released as a bonus DVD with her second album Piece By Piece, (available at Amazon).

He taught her guitar from (almost) scratch and is still her teacher.

He played thousands of concerts around the world with a variety of acts - Most recently the Live Earth Concert in Hamburg (July 07), North Sea Jazz Festival in Rotterdam (July 07), The World Music Awards (Nov 06) and earlier in the year the UK and European tour with Katie Melua. Other notable appearances have been:

ECHO awards in Germany (2007)
The Brit Awards 2004
The Record Of The Year 2004 and 2005
Top Of The Pops several times
The Today Show in the US 2006
The Johnny Vaughn house band 2005

Between 2000 and 2005 he played over 1000 shows with The Counterfeit Stones (Rolling Stones tribute band) including supporting Bryan Adams at the Ajax Arena (Amsterdam), a sold out Albert Hall headline, The Shepherds Bush Empire and numerous TV and Radio appearances.

He has been featured (with Katie Melua - see article here) and written for Guitar Techniques (including the Led Zeppelin cover feature, issue GT108 and the Tasty Chord column), Total Guitar and been featured in Guitar magazine (with The Counterfeit Stones). He has also been published in Guitar Tutor, the magazine of the Registry Of Guitar Tutors, and has done masterclasses on teaching transcribing at their annual conference. He also lectures for The International Guitar Federation.

He has written and produced all the music for a guitar instructional CD-ROM available from the Charanga (Music Coach) company, available for download: Master Rock Power Chords and Master Blues Styles (enter the promotional code: JustinSandercoe for a 33% discount!) or in a shop near you! Get your Power Chords rockin'! It is also included on the Teaching You Electric Guitar CD-ROM and on others by the same company.

<<-- Click the article on the left for a big readable version.

When not making, playing or teaching music Justin's hobbies include Wing Chun Kung Fu, rock climbing, and skydiving.

He has an unhealthy obsession with chocolate and orders new and interesting flavours from every corner of the globe.

He loves traveling and learning.